Some of you may remember a post I did a while back about choosing to self-publish rather than go the traditionalroute. In that post, I talk about my evolving perspective of the publishing industry. I concluded with self-publishing because “in the eye of the reader, [the mode of publication] doesn’t matter.” They just want a good book.
Now, the problem with this line of thought is the fact that it takes a lot of work and even more luck to get a self-published book in front of a reader. If I have any insight into the everyday reader’s mind, they choose books based on a) recommendations from friends or Amazon, b) randomly stumbling upon it in a book store, or c) searching for a specific type of book.
Most readers choose books based on word of mouth. When a friend is reading a book, or two friends, most people who enjoy reading don’t want to be left out of the discussion. Why do you think Harry Potter, Twilight, and The Hunger Games have done so well? People talked the books up to their friends.